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Jim Adams, Google Search Analyst and founder of NewHomesDirectory.com shares SEO secrets he's learned over the last 10 years as a search engine analyst. Jim's unique ability to analyze patterns and trends, along with his obsessive personality, has placed him in a category among the most skilled SEO talents on the Internet.
Jim's SEO skills have made NewHomesDirectory.com one of the most authoritative new homes websites in all major search engines. Jim has brought first page rankings to websites in the real estate, retail, industrial, hospitality, and fitness industries.
Here's a peek into those secrets.
Introduction
• The New Beachfront Property
• How Important Is Page One? A Study Reveals
• What Is Search Engine Optimization?
• Benefits of The Little Black Book of SEO
• Getting To Know The Search Engine
• What Is The Objective Of A Search Engine?
• What Is An Algorithm?
• A Quick History Of Search Engines
• Two Types Of SEO
• Road Map Through This Book
Chapter 1 – Keyword Research
• Best Practices
• Always Avoid
• Keyword Research Tools
• Keyword Valuation Tools
Chapter 2 – Paid Search vs. Organic Search
• Paid Search Pros And Cons
• Organic Search Pros And Cons
• Best Practices
• Always Avoid
Chapter 3 – Creating Accurate And Unique Title Tags
• Books Without Titles?
• Best Practices
• Always Avoid
Chapter 4 - Creating Accurate And Unique Description Tags
• Best Practices
• Always Avoid
Chapter 5 – Creating Compelling Content
• Keyword Density
• Anchor Text
• Best Practices
• Always Avoid
Chapter 6 – Creating Proper Heading Tags
• Importance of Heading Tags
• Best Practices
• Always Avoid
Chapter 7 – Creating Optimized Images
• File Names
• Alt Attributes
• Title Attributes
• Best Practices
• Always Avoid
Chapter 8 – Creating A Sound URL Structure
• Naming Files
• Best Practices
• Always Avoid
Chapter 9 – Creating A Sound Site Hierarchy – Internal Linking
• Navigation
• Crawl-ability
• Landing Pages
• The Flow of Authority
• Deploying A Sitemap
• 100 Link Recommendation
• 404 Page
• Page Redirects
• Best Practices
• Always Avoid
Chapter 10 – Summing It All Up
• Relevance
• Relevance, Theme, and Size
• Relevance, Theme, and Focus
• Relevance Principles
• Reputation
• Reputation Principles
• Reputation, Spam, and TrustRank
• The Difference Between PageRank and TrustRank
Chapter 11 – Choosing An SEO Company – How to get results without being taken
• Mandatory Interview Questions
• Additional Interview Questions (Optional But Helpful)
• Tell Tale Signs You Need To Keep Looking
Chapter 12 – SEO Components and Factors Matrix
Chapter 13 – SEO Glossary
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